You have already published many videos on your Tiktok account, hoping to gain subscribers. But the results are not there.
What’s stuck and what could you improve in your communication to take it to the next level and capture the attention of new users?
Throughout this article, I will share with you some concrete tips on how you can gain new subscribers to your account without paying a penny, but requiring a little work on your part.
Propose a well-filled profile
One of the first things to check right from the start is the correct constitution of your TikTok profile, making sure to optimize its biography.
The profile picture, username or personal information you provide will leave a strong impression on visitors to your account.
For example, if your account name is long to remember, it won’t help other users keep your presence in mind.
Try to keep your name short, eye-catching and avoid using different nicknames on each of the social networks you are already present on.
Let your profile visitors know what type(s) of videos you will be posting, mentioning that you like to produce fitness videos, comedy videos or simple music videos where you showcase your talents.
Your profile is the first step in establishing a form of communication between your personal or brand account and your future followers.
Publish original content & be entertaining
If you post the same type of content as all other users, you are unlikely to stand out from the crowd. You’ll need to find your own strategy for differentiating yourself from other content producers, whether it’s the way the video is staged, sung or any other visual element.
Thinking about what makes you unique is an essential step in designing your editorial line, keeping in mind the purpose of your presence:
- become an influencer on TikTok?
- increase awareness of your products & services?
Each social network has its own context in which users connect: on TikTok, it is necessary to entertain users through video.
Frequently share content on the social network
If you don’t regularly post new videos to your account, how will users discover you?
Although it is not mandatory to post every day, it will be particularly interesting to think about creating and maintaining a content calendar.
Start by posting once a week, then once you’ve mastered the codes of video production, increase the frequency.
Take part in challenges
Keeping up with the latest social networking trends is important because it allows you to see what types of content are “hot” at any given time.
Challenges often involve singing and/or dancing to popular music, which is perfectly related to the uses for which the platform has become known, namely lip-syncing.
A simple way to identify current challenges is to watch the different videos in the “For You” section and analyze the captions of these videos.
Realize collaborations with other TikTokers
In the same way as on Youtube, where content producers will help each other to make videos that will be broadcast on their respective channels, it is perfectly possible to ask users with more or less the same community size as you to practice visibility exchange.
Learn from the methods of the most popular users
Before you start creating your own videos, you should spend some time in the “For You” section of the TikTok application.
It will inform you about the practices that work to generate visibility, because the videos proposed in this section usually receive several tens / hundreds of thousands of interactions.
Exploiting the potential of hashtags
In the same way as on Twitter and Instagram, TikTok allows users to add hashtags to reference their videos in thematic publication feeds.
However, unlike Instagram, the number of hashtags you will be able to add is extremely limited because your caption with the hashtags must be a maximum of 140 characters long.
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